Iron Cross Mail Piece

Cover of a direct mail print piece with autumn maple leaves
Cover folds down to reveal a panel with a ripe apple in a tree
Mailpiece panel showing a close-up of a wheat field and two interior panels
Mailpiece panel showing a bunch of pumpkins in a field
Full inside panel of a cross shaped mail piece
Close up of panel feautring in a old mill surrounded by a stream and fall trees
Cover of a direct mail print piece with autumn maple leaves
Cover folds down to reveal a panel with a ripe apple in a tree
Mailpiece panel showing a close-up of a wheat field and two interior panels
Mailpiece panel showing a bunch of pumpkins in a field
Full inside panel of a cross shaped mail piece
Close up of panel feautring in a old mill surrounded by a stream and fall trees
Project Title:

Fall Themed Direct Mailer

Client:

DFS (Part of Deluxe)

Project Type:

Direct Mail

Role:

Designer

The Challenge:

Create a compelling mailer that ties full color products to the fall, the holidays and year-end season. We wanted to highlight all the ways that full color can help dealer’s customers increase year end profits, boost brand awareness and get noticed and remembered during their busiest time of the year.

Results:

The final solution was an iron cross fold that effectively showcases full color products with a fall scene reveal. One of our dealers liked the design so much that they asked if they could use the same design, updated with their branding, to send to their customers.