Project Title:

Updated Logo for Local Furniture Store

Client:

Small Business Revolution by Deluxe

Project Type:

Logo

Role:

Designer

The Challenge:

The client’s business was being showcased on Small Business Revolution, a reality-based television show produced by Deluxe. As a part of the show they were encouraged to update their logo. I took on the redesign challenge and began by listening to the company’s story. Next, I brainstormed adjectives that I wanted the logo to convey. The words I settled on were: friendly, professional, quality, value, approachable. Then I moved to pencil sketches to get some ideas down on paper, and I further refined them on the computer.

The Results:

We presented multiple rounds of revisions to the client. There was a lot of emotion tied to their current logo and the final selection was similar to their original logo but with more modern and sophisticated typefaces and color palette. The client was very happy with the end result and it was just the first piece in their successful brand refresh.