Project Title:

Dr. Seuss Nursery Brand Booklet

Client:

Dr. Seuss Nursery by Trend Lab

Project Type:

Print Booklet

Role:

Graphic Designer

The Challenge:

Trend Lab licenses characters from Dr. Seuss as Dr. Seuss Nursery by Trend Lab. The challenge was to create a promotional booklet to show off the products created in that partnership that could be a left behind for buyers after meetings or distributed at trade shows.

While designing this project I needed to follow the Dr. Seuss Nursery brand guidelines. I also wanted to convey the whimsy and playfulness of Dr. Seuss as well as the softness of baby. I chose images with babies and children to show the sweetness and fun of the brand, as well as editorial product shots to show how the products could look in the home.

Results:

This became a very useful tool for the salespeople within in the company. It was easy to bring with them to meetings and tradeshows and displayed the products of the brand well.